The Missing Link for Service Level Success

Many makers of complex equipment are not ready to reap full profits from selling a service

The missing link for success with selling service levels is using the fast-growing base of unstructured data.

The missing link for success with selling service levels is using the fast-growing base of unstructured data.

level. This is true despite massive transformation investments in marketing, skills and information systems. Ever since Rolls Royce pioneered selling “Power by the Hour” rather than aircraft engines, many manufacturing companies have shifted focus from offering products to offering a service level to customers. This is a great growth and margin strategy. Customers love the added value. However the bottom may fall out soon.

That’s because the foundational IT structure can’t quickly find all the data sets decision-makers need. As the volumes of unstructured data grow exponentially, this problem is becoming critical. Think about the masses of CAD data, simulation data and telemetry data generated in development and also gathered throughout a multi-decade lifecycle of complex equipment. You almost certainly store it, but can you find and leverage it?

I recently met a company dedicated to solving that problem, Peaxy. They appear to offer a missing link in companies’ IT stack: the ability to leverage all of this complex unstructured data as it grows. This is foundational. Peaxy does not offer storage. Nor is this PLM, business applications, or analytics. They focus on data management infrastructure that can index and find more unstructured data, making those other applications far more effective.

Through a product lifecycle of several decades, the unstructured data access problem is intense. Some individual files can be tens of Gigabytes in size.

  • The systems engineering data for designing these products is difficult to manage, even with the best current PLM systems.
  • The simulation and CAD models are large and unstructured, so not easy to find and index.
  • To promise a service level, companies generate telemetry data as a baseline, and then equipment in the field sends it back in large volumes as it operates.

Peaxy’s CEO, President and founder, Manuel Terranova, came from the oil & gas industry and saw the issues first-hand. His partner developed its “hyper-scale” data management product called Hyperfiler. Hyperfiler is software-only search and management for Exabytes of unstructured data. Hyperfiler’s core functions are to manage, aggregate, find and access large unstructured data sets. The patented hardware-agnostic technology uses a fully distributed unified namespace to describe the unstructured data files.

I’m a big believer in finding your niche, and Peaxy seems like an excellent example of doing that. Peaxy’s targets engineering and research users in Fortune 1000 oil & gas exploration and petrophysics, oil and gas equipment, aviation, transportation and genomics. So even as others enter with unstructured data management, Peaxy has a special place in the market.

If your ability to fully leverage the data involved in delivering a service level to customers seems increasingly challenging, this might be the missing link. Once you can manage, find and access the unstructured data sets you need across disparate sources during the product lifecycle, all of your other applications gain more context. You will be able to make better decisions, conduct better research, better design, better development and ultimately, I can see better production and operations too.

In some boardrooms, executives and directors recognize a potential spoiler for their transformation strategy’s success. They are pondering how to expand their service success into the future as critical unstructured data volume grows exponentially. Those are the executives Peaxy hopes to meet.

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